Who we are

Our 
PURPOSe.

Advocate Athlete exists to inspire and empower the next generation of athlete leaders to reach their full potential both on and off the ice. We believe in developing well-rounded athletes who embody the values of excellence, integrity, and community. Our purpose is to provide a comprehensive and personalized approach to athletic and academic development that fosters a culture of growth, resilience, and inclusivity. We are committed to building a community of athlete leaders who are driven to make a positive impact in their sport, their communities, and the world. At Advocate Athlete, we also thrive on being the example of what it means to be an athlete leader. Our coaches and staff are dedicated to embodying the values we teach our athletes, and we strive to create a culture of excellence that inspires and motivates everyone in our community to be their best selves. Our purpose is to develop athlete leaders who not only achieve their goals on and off the ice, but who also use their platform to make a positive impact in the world. We believe that by providing a comprehensive and personalized approach to development, and by modeling the values we teach, we can create a new generation of athlete leaders who will transform their sport and their communities for the better.