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Our Programs

Advocate Athlete exists to inspire and empower the next generation of athlete leaders to reach their full potential both on and off the ice. We believe in developing well-rounded athletes who embody the values of excellence, integrity, and community. Our purpose is to provide a comprehensive and personalized approach to athletic and academic development that fosters a culture of growth, resilience, and inclusivity.


A hockey advocate is a skilled and knowledgeable professional who provides comprehensive guidance and support to athletes at all levels of the game. Whether you're just starting out or looking to take your skills to the next level, a hockey advocate can help you develop the physical, mental, and emotional tools you need to succeed on and off the ice.

A hockey advisor is more than just a coach or trainer. They are a mentor, a confidante, and a guide, helping you navigate the complex world of hockey development and advising you on everything from training and nutrition to mental toughness and leadership skills. With their expertise and support, you can unlock your full potential as an athlete and achieve your goals in the game.

At Advocate Athlete, we pride ourselves on our team of experienced hockey advisors who are dedicated to helping athletes reach their full potential. We believe in a holistic approach to development that encompasses physical, mental, and emotional growth, and we are committed to supporting our athletes every step of the way. So if you're ready to take your game to the next level, trust the experts at Advocate Athlete to be your hockey advisor and guide you to success.


a critical part of our athlete development process at Advocate Athlete. We work with each athlete to evaluate their individual strengths, weaknesses, physical abilities, mental toughness, and overall performance to create a personalized development plan. Our assessments are designed to provide a comprehensive understanding of each athlete's current capabilities and identify areas where they can improve. Through our assessment process, we can help athletes set realistic goals and create a roadmap for achieving them. Our goal is to ensure that each athlete has the support and guidance they need to reach their full potential and achieve success on and off the ice.


ATHLETiQ is a comprehensive coaching and training service designed to help athletes develop and refine their mental skills. By focusing on goal-setting, visualization, focus, and confidence, ATHLETiQ empowers athletes to perform at their best under pressure, and to achieve their full potential on and off the ice. Through personalized coaching and analytics, ATHLETiQ provides athletes with the tools they need to overcome challenges, stay motivated, and achieve their goals. Whether you are just starting out or are a seasoned athlete looking to take your performance to the next level, ATHLETiQ can help you develop the mental skills and resilience you need to succeed in sports and in life.


On-ice training is a fundamental aspect of ice hockey development, where athletes work on developing and improving their skating, puck handling, passing, shooting, and checking skills. This training takes place on the ice surface and is led by experienced coaches who use drills, exercises, and scrimmages to enhance the athlete's skill set, game sense, and overall performance. The focus of on-ice training can vary depending on the age, skill level, and goals of the athlete, with the ultimate goal being to improve their ability to contribute to their team's success and achieve their personal goals. On-ice training is an essential component of any ice hockey player's development, and it is an ongoing process that requires dedication, hard work, and commitment.


Off-ice training refers to the physical training and conditioning that takes place off the ice to improve an athlete's performance on the ice. It includes a wide range of exercises and activities such as strength training, cardio, plyometrics, agility, and flexibility training. The goal of off-ice training is to improve an athlete's physical fitness, speed, power, and endurance, which can translate to improved performance on the ice. Off-ice training can also help reduce the risk of injury and improve overall health and wellness. It is an essential component of any athlete's training regimen and is often done in conjunction with on-ice training to maximize performance.


A workout plan is a structured and personalized schedule of exercises and activities designed to help individuals achieve their fitness goals. It typically includes a variety of exercises that target different muscle groups and aspects of physical fitness such as strength, endurance, flexibility, and balance. A workout plan may also include specific guidelines for warm-up, cool-down, and recovery to minimize the risk of injury and maximize the benefits of exercise. A well-designed workout plan takes into consideration the individual's fitness level, health status, and personal preferences to create a safe and effective program that can be adjusted over time as needed to support ongoing progress and success.

nutrition plans

A nutrition plan is a customized program designed to meet an individual's specific dietary needs and goals. It is a detailed outline of what, when, and how much to eat to optimize physical performance, health, and well-being. The plan typically takes into account an individual's age, sex, weight, height, activity level, and health status, as well as personal preferences and dietary restrictions.The nutrition plan provides guidelines on the types of foods and nutrients to consume to fuel the body and achieve specific goals, such as weight loss, muscle gain, or improved athletic performance. It may include information on the timing of meals and snacks, portion sizes, and hydration strategies. Additionally, a nutrition plan may provide education on nutrition principles and the impact of food on the body, as well as strategies to help individuals maintain healthy eating habits and make informed food choices.


Tutoring is a personalized and flexible academic support service offered by Advocate Athlete, designed to help athletes excel academically while balancing their training and competition schedules. Our team of experienced tutors works closely with athletes to identify their academic strengths and weaknesses, and develop a tailored learning plan that addresses their individual needs and learning style. With our tutoring services, athletes can stay on top of their academic requirements and achieve academic success, while also pursuing their athletic goals.


Involves working with our partner Legion to create a financial plan that is tailored to each athlete's unique situation and goals. This may include identifying short and long-term financial objectives, assessing risk tolerance, developing investment strategies, and creating a budget and savings plan. By working with our financial planning team, athletes can gain a better understanding of their finances, make informed decisions about their money, and work towards achieving their financial goals. The ultimate goal of financial planning within Advocate Athlete is to help athletes & families achieve financial stability and security, so they can focus on their athletic pursuits with peace of mind.


At Advocate Athlete, our tournament team is a competitive program designed for players who want to take their game to the next level. Our team is composed of skilled and motivated players who are committed to working hard, pushing their limits, and achieving success on the ice. As a member of our tournament team, athletes have the opportunity to participate in high-level competitions and showcase their skills against some of the best players in the region. Our team is led by experienced coaches who provide individualized attention and instruction to help each player reach their full potential. We believe that being a part of our tournament team is not just about winning games, but also about building character, developing leadership skills, and fostering a love for the game.


A clinic for Advocate Athlete is a specialized training program designed to provide athletes with intensive instruction and coaching in specific areas of the game. These clinics are often focused on developing specific skills, such as skating, shooting, or checking, and are led by experienced coaches and trainers who work closely with athletes to improve their technique and performance. Clinics may be offered for athletes at different skill levels and may be tailored to the needs of individual players or teams. Overall, clinics are a great way for athletes to receive targeted training and develop their skills in a focused and supportive environment.


A camp by Advocate Athlete is a structured program designed to provide young athletes with comprehensive training and development opportunities. Our camps typically span multiple days or weeks, and focus on improving various aspects of the athlete's game including physical fitness, technical skills, mental toughness, and overall performance.Our camps provide young athletes with an immersive training environment, where they can work closely with experienced coaches and trainers to hone their skills and develop new ones. We provide personalized attention to each athlete, ensuring that they receive the coaching and feedback necessary to reach their full potential.In addition to on-ice training and coaching, our camps also feature off-ice activities and workshops to help athletes develop their mental and emotional well-being, leadership skills, and overall life skills. Our goal is to create a well-rounded athlete who is equipped with the tools and knowledge necessary to succeed on and off the ice.At Advocate Athlete, our camps are open to athletes of all skill levels and ages, and we strive to create a supportive and inclusive environment where athletes can grow and develop at their own pace.



Our branding and video production service for athletes is all about harnessing the power of branding to help showcase their unique talents and abilities through high-end, tailor-made videos. Our team of branding experts and video production specialists will work closely with athletes to create a strong personal brand that fits their goals and objectives.

Through the power of branding, athletes can differentiate themselves from the competition and attract more opportunities. We'll help athletes showcase their personality, work ethic, and dedication to their sport in a modern, sophisticated, and most importantly, custom way, which can help them gain a competitive edge and stand out in a crowded market.

Our branding and video production services are designed to help athletes achieve their full potential and build a strong personal brand that sets them apart from the competition. By leveraging the power of branding, athletes can attract the attention of coaches, scouts, and fans, and open up new opportunities and success in their sport.

(Coming Soon)

At Advocate Athlete, our academy is designed to provide a comprehensive and personalized approach to hockey development that includes a strong focus on academics. We understand the importance of a well-rounded education for our athletes, and we are committed to supporting their academic pursuits in addition to their athletic training. Our academy offers both home-schooling and enrollment in local school districts, allowing our athletes to balance their academic and athletic commitments while receiving the support they need to excel in both areas. Our experienced academic coaches work with our athletes to develop personalized learning plans that meet their unique needs and goals, whether they are pursuing college admissions, scholarships, or simply seeking to improve their academic performance. Our academy also offers a range of academic resources and support, including tutoring, study skills workshops, college planning, and standardized test preparation. We believe that a strong academic foundation is essential to our athletes' long-term success, both on and off the ice.

In addition to our academic offerings, our academy provides top-level on-ice training, off-ice conditioning, video coaching and analytics, mental skills training, and tournament team opportunities. We believe that a comprehensive approach to development is essential to helping our athletes reach their full potential and achieve their goals.

If you are looking for a program that emphasizes both athletic and academic excellence, we invite you to consider Advocate Athlete's academy. Our experienced coaches and staff are committed to supporting our athletes' growth and development both on and off the ice, and we are dedicated to providing a personalized and supportive environment that helps our athletes thrive.

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Advocate Athlete is a leading company in the sports industry that offers custom comprehensive hockey and advising services to athletes. We understand the importance of financial literacy and the need for athletes to make informed decisions regarding their finances. That's why we have partnered with Legion, a company that is committed to bringing wealth and money literacy from Wall Street to Main Street. Together, we aim to provide our athletes with the best financial planning and advice available.

Our partnership with Legion is built on the foundation that encompasses the same message throughout every walk of life. As a result, we have developed a program that focuses on providing our athletes and their families with the tools and resources they need to make informed financial decisions. We believe that every athlete should have access to quality financial advice and planning, and our partnership with Legion allows us to do just that.

At Advocate Athlete, we pride ourselves on our ability to help our athletes find all routes to becoming successful. That’s why we can assure you that Legion's team of experts is committed to providing personalized financial advice that is tailored to each athlete's unique needs and goals. With our partnership with Legion, we are taking financial literacy and financial planning to a whole new level for our athletes and their families. We believe that this partnership will enable us to provide our athletes with the best financial advice and planning available, helping them to achieve their dreams and reach their full potential both on and off their respective surfaces.


Legion Official Promise : Operating under the umbrella of World Financial Group Inc, Legion is a financial services agency that strives to protect and help North American families get into better financial shape. By partnering with some of the premier financial institutions in America, they offer a wide variety of financial instruments, ranging from term life, whole life, indexed universal life, long-term care, living benefits, fixed and indexed annuities, and estate planning services. 

Financial education and awareness are the foundation of any financial plan. Legion firmly believes that once we become more educated and aware, we tend to make better decisions, and in turn we get better results. Through their 6-step approach strategy, they are able to help their clients build, grow, and protect their wealth over a long period of time. Legion's commitment to a personalized plan ensures that clients are well-equipped to make informed financial decisions.

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